Animosa is a women-led, women-owned startup headquartered in Eugene, Oregon. We design and make gear for #AdventurousWomen.
Our mission is simple: we want to equip and empower women to explore.
Our first product, the Go With Your Flow pack, is designed to make it easier to adventure while menstruating. The Flow pack is our starting point, and we're already working on designs for more gear and accessories focused on women's bodies and needs.
Animosa (ah•nih•MOH•sah) fem. adj. [Latin. Spanish. Italian.] Strong, bold, brave (woman).
Our founder, Kate Blazar, is passionate about two things: adventuring outdoors and empowering women. Before embarking on the Animosa (ad)venture, Kate served as the executive director of an environmental advocacy organization- and that's where she met Jessica Southwick.
Jessica was an all-star volunteer for the organization, not to mention an archetypal Adventurous Woman. So when Kate started thinking about who would be an ideal partner in starting Animosa, Jessica was the first woman to come to mind.
Kate and Jessica discussed the vision for Animosa, Jessica quit her job, and the rest is... well, just starting.
Kate Blazar, Founder
Born and raised in a log house in the woods of Washington's Olympic Peninsula, Kate has spent most of her life outdoors and traveling. She earned her undergraduate degree in Geology and Environmental Studies from Whitman College, a professional certificate in Outdoor Industry Management from Portland State University, and MBA from the University of Oregon.
Favorite ways to explore: stand-up paddling, whitewater rafting, downhill skiing, canoe camping, outdoor cooking
Favorite places she's explored: Argentina, the Gobi Desert, the Grand Canyon, Alaska, Morocco, the Osa Peninsula
Jessica Southwick, Co-Founder
Hailing from the heartland (Oklahoma), Jessica went west for college and fell in love with the mountains, rivers, and ocean of the Pacific Northwest. She earned two undergraduate degrees at Central Washington University and previously worked in organic agriculture, first as a farmer and then as an organic certifier.
Favorite ways to explore: hiking with her dogs, sailing, camping, lazy river floating
Favorite places she's explored: New Zealand, Cape Flattery, the Oregon Coast, Switzerland, Joshua Tree
Claire Filgate, production manager
Favorite ways to explore: outdoor yoga, bicycle touring, thru-hiking
eleanor, tiny traveling store
Favorite ways to explore: camping, road trips, sunbathing at the beach
Favorite places she's explored: the Columbia Gorge, the Oregon Coast, the Elliott State Forest (she's young and inexperienced but she has many adventures planned- undoubtedly her list of favorite places will change over time)
what matters to us
Animosa exists to empower women– be it in adventuring, at work, or in general.
Yes, "empowerment" is an overused buzz word. Nevertheless, it encapsulates the motivation behind Animosa.
"Empowerment" inspires our products, informs our communications, and weighs into every business decision. It is why we believe that adventuring should be accessible and welcoming to all. It means we won't compromise our integrity or lower our standards for the sake of profit. It means being transparent about how and where we do business. And it means supporting nonprofits and partnering with causes that empower women.
Made with integrity
From the materials and suppliers we choose and where our products are made, to how our products are designed and manufactured, we hold ourselves to the highest standards of sustainability, social responsibility, quality, and transparency. We try to make gear that will last a lifetime, but in case it doesn't we'll gladly replace or repair it.