Animosa Wins International Business Competition
EUGENE, OREGON– Eugene-based startup Animosa, a new brand of outdoor gear for women, recently took first place in a prestigious international business venture competition, the mai Bangkok Business Challenge. Animosa is the first all-women team to win this competition in its 15-year history.
“We competed against teams from around the globe, in front of judges with world-class business credentials. It was an incredibly challenging and rigorous multi-day competition, and we were proud to represent Oregon on an international stage,” said Kate Blazar, Animosa founder and CEO.
Blazar was joined in the competition by two fellow MBA students. Maggie Perdzock, of Pewaukee, Wisconsin, is specializing in Sustainable Business Practices and Ally MacLean, of Atlanta, Georgia, is concurrently earning her dual Master’s of Architecture at the University of Oregon.
In the competition, the three-woman Animosa team focused on pitching their launch product, the Go With Your Flow kit. The kit offers an all-in-one solution for handling menstruation in the outdoors or anywhere without access to a waste receptacle.
“Quite frankly, I never imagined myself speaking at an international business event about menstrual products. But as it turns out, it was a profoundly empowering experience. Women from all over the world approached us to express their appreciation for what we are doing and what it means for women,” said Blazar.
Blazar, the former executive director of local nonprofit Cascadia Wildlands, departed the nonprofit sector four years ago to join Eugene’s budding startup scene. Now in the final months of earning her MBA from the University of Oregon with a specialization in Innovation and Entrepreneurship, Blazar is on the verge of going to market with her first women’s outdoor product.
Blazar has spent the past two years working with teams of fellow Oregon MBA students to exhaustively research and validate Animosa’s market, launch product, and business opportunity.